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Author

David Gordon

Gordon is president of Channel Marketing Group. Channel Marketing Group works with manufacturers, distributors, manufacturer reps and technology companies in the electrical industry to help companies accelerate their performance through strategy development, marketing creativity and market research. CMG generates ideas that generate results.




More Insights  / Sales Channel  / Training
Are You “Zoomed” Out?
David Gordon Posted On June 18, 2020

Are you Zoomed Out

Zoom is now the generic term for webinars.  The Kleenex of webinars. Teams may rival based upon usage, but from a lexicon viewpoint it is now Zoom, perhaps because of the media and stock market mentions? Whether you use Zoom, […]


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Channel Strategies  / Distributors  / Growth Strategies  / Industry Outlook  / Manufacturers  / More Insights  / Research Reports
Electrical Industry Moving Ahead According to Survey
David Gordon Posted On June 16, 2020

Moving Ahead from COVID

The results of our fourth COVID-19 Market Sentiment study (click to purchase report) are in and the electrical distribution industry is back to work, and sales are improving and the electrical industry is moving ahead. Based upon feedback from over […]


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Channel Strategies  / Manufacturers  / More Insights  / Reps  / Sales Channel
Selling is a Contact Sport
David Gordon Posted On June 11, 2020

Safe Selling

Over the past month, according to our current survey, which closes today, sales for many distributors have stabilized or improved.  This which makes sense given construction is open in all states and states have opened their economies to varying degrees.  […]


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Distributors  / Marketing Groups  / More Insights  / People in the News
Knight to Lead IMARK Electrical
David Gordon Posted On June 7, 2020


According to an email sent to IMARK Electrical members and manufacturers, Jerry Knight, Vice President of Supplier Relations for IMARK Electrical has been promoted to Executive Vice President of IMARK Electrical and will become President of IMARK Electrical in November. […]


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Channel Strategies  / Customer Segments  / Growth Strategies  / Lighting  / Manufacturers  / More Insights  / Sales Channel
The Lighting Sales Question – “Are You My Customer?”
David Gordon Posted On June 7, 2020

Who is the lighting customer of tomorrow?

Lighting is an important product category for most electrical distributors. Depending upon the distributor’s focus, it can be 25-30%, or higher, of sales! Most distributor’s view the lighting “customer” as “the contractor” (installer). Some consider it the end-user and sell […]


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Associations  / Channel Strategies  / Distributors  / Growth Strategies  / Industry Outlook  / Manufacturers  / Marketing Groups  / More Insights  / Reps
Moving Ahead in the Age of COVID-19 – 4th Survey
David Gordon Posted On June 4, 2020

Moving Ahead from COVID

For many the industry came to a screeching halt in mid-March. Companies stopped travel, states went into lock-down, most construction across the country stopped. Those in the industry in the North East, parts of the West Coast, Pennsylvania and Michigan […]


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Channel Strategies  / Growth Strategies  / Industry Outlook  / Marketing  / More Insights  / Productivity
Make sure you don’t waste a good pandemic
David Gordon Posted On June 2, 2020

In the midst of every crises lies great opportunity (like a pandemic)

No, we’re not being flippant. The pandemic has been disruptive to all, destructive for many (especially those who contracted COVID as well as in business consequences for many) and tragic for those who lost loved ones. And, for all, it […]


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Logistics  / More Insights  / Productivity  / Profitability  / Purchasing
Warehouse and Purchasing Considerations as Distributors Comeback
David Gordon Posted On May 28, 2020

Electrical Distributor Warehouse

As business begins to improve and distributors reopen counters and bring back some staff, questions arise regard purchasing, staffing, warehouse management and “operations” in general. While business for many is operating at a reduced level, the acceleration of business can […]


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Channel Strategies  / Distributors  / Industry Consolidation  / Industry Outlook  / Marketing Groups  / More Insights
The Changing Distribution Landscape – 2030 2040 2050
David Gordon Posted On May 27, 2020

Changing Distribution Landscape 2030 2040 2050

With the benefit of retrospect, we can presume that the number of electrical distribution start-ups will mimic those in the past ten years … in other words, very few and those that have had success, defined as significant growth, are […]


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Branding  / Distributors  / eCommerce  / eMarketing  / Growth Strategies  / Industry Outlook  / More Insights  / Sales Channel  / Technology
What Walmart Can Teach Distributors About eCommerce
David Gordon Posted On May 20, 2020

Walmart eCommerce Lessons for Distributors

A few years ago Walmart was “challenged” in eCommerce.  The world’s largest retailer was being challenged by Amazon, although the two were in different segments of the market. Walmart dominated the “physical” market, Amazon the online market, however, the eCommerce […]


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