Author

David Gordon

Gordon is president of Channel Marketing Group. Channel Marketing Group works with manufacturers, distributors, manufacturer reps and technology companies in the electrical industry to help companies accelerate their performance through strategy development, marketing creativity and market research. CMG generates ideas that generate results.


Customer Segments  / Distributors  / Industrial Market  / Industry Outlook  / More Insights  / Profitability
MRO Insights from Grainger and Fastenal
David Gordon Posted On May 11, 2021

Fastenal & Grainger - the MRO Market

Grainger and Fastenal shared their Q1 earnings reports recently. Given that both focus on the MRO market and, from an industrial MRO viewpoint, are considered relatively comparable competitors, they can serve as a proxy for the MRO market, although electrical […]


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1.1K Views
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Contractors  / Distributors  / Industry Outlook  / More Insights  / Profitability
Graybar, WESCO, Rexel Q1 Earnings
David Gordon Posted On May 9, 2021

National Electrical Distributor Performance

The last week or so has been earnings week for many electrical companies where they shared their Q1 performance. As expected, all showed improvement versus last year (after all, the last two weeks were the beginning of the COVID shutdown). […]


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2.1K Views
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Associations  / More Insights  / People in the News  / Reps
Synergy Gains an IDEAL Partner
David Gordon Posted On May 6, 2021

Synergy Gains an IDEAL Partner

Sometimes it takes time for there to be synergy between a rep and a manufacturer. And yes, we’re using a play on words as Synergy Electrical Sales announced that it has become the manufacturer representative for IDEAL Electrical in the […]


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628 Views
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eMarketing  / Jobs  / Lighting  / Marketing  / Supplier / Products
Content Marketing Lead Needed, Writing for Lighting
David Gordon Posted On May 6, 2021

Writing for Lighting Opportunity

We’ve been asked to share a role that is opening in the industry. It combines writing and lighting. If you like to write content and have an interest in lighting, this could be your next opportunity. A client, for whom […]


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702 Views
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Customer Segments  / Growth Strategies  / Industry Outlook  / Profitability  / Research Reports
Electrical Distribution is booming, but…
David Gordon Posted On May 2, 2021

Sales Exuberance Rose Colored Glasses

Last month Christian Sokoll from DISC shared an electrical industry forecast that depicted accelerated growth for the industry. We all know about the price increases that are occurring in the industry let alone some of the “why’s” (supply and demand […]


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1.6K Views
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Contractors  / eBusiness  / eCommerce  / Featured  / Industry Outlook  / Productivity  / Profitability  / Technology
Digitizing Contractor Interaction
David Gordon Posted On April 28, 2021

Contractors Digitize Interactions

Many talk about digitizing the channel and the emerging / present digitalization of the industry and then wonder why eCommerce as a percent of distributor sales is not higher. One major reason is for many distributors their key customer is […]


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982 Views
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Growth Strategies  / Manufacturers  / Supplier / Products
Southwire Invests in Nylon Cable Ties
David Gordon Posted On April 28, 2021

Southwire Nylon Cable Ties

According to an article in the Northwest Florida Daily News, Southwire is making a substantial investment in its November acquisition of American Elite Molding. “By 2025, Southwire Company LLC plans to invest $10 million into its recently acquired manufacturing facility […]


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800 Views
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Channel Strategies  / Contractors  / eBusiness  / Energy Efficiency  / Growth Strategies  / Lighting  / Manufacturers  / Supplier / Products  / Technology
MaxLite Joins Energy Solution Platform Retrolux
David Gordon Posted On April 27, 2021

Retrolux

MaxLite, a leading global manufacturer of energy-efficient lighting solutions, and Retrolux, the fastest-growing lighting project development and implementation software platform, have announced a new partnership that will introduce the MaxLite product portfolio to ESCOs, electrical contractors, and other clients using the […]


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519 Views
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More Insights  / Supplier / Products
Australian Market Mirrors US. Legend Expands to Pursue
David Gordon Posted On April 27, 2021

Legend Corp

The US electrical manufacturer market isn’t the only one consolidating and diversifying. Australia is also and Legend is building. The Australian electrical market is a $7 billion market. Very similar dynamics to the US. Legend Corp is a major player […]


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471 Views
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Growth Strategies  / Industry Consolidation  / Lighting  / More Insights  / Reps  / Sales Channel
Hossley Readies to Expand Again
David Gordon Posted On April 27, 2021

Hossley Lighting & Power Solutions

Hossley Lighting & Power Solutions, recently formed from their merger of Hossley Lighting and Lighting and Power Solutions, is expanding its reach into western Tennessee with a “strategic agreement” with Spectrum Lighting & Controls, serving as a succession plan (future […]


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479 Views
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