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Author

David Gordon

Gordon is president of Channel Marketing Group. Channel Marketing Group works with manufacturers, distributors, manufacturer reps and technology companies in the electrical industry to help companies accelerate their performance through strategy development, marketing creativity and market research. CMG generates ideas that generate results.




Growth Strategies  / Industry Outlook  / Research Reports
Fighting the War for Talent
David Gordon Posted On April 15, 2021

Electrical War for Talent

Contrary to reports coming from Washington, there is a war for talent going on in the electrical industry and it is going to get worse. Consider: If you track LinkedIn you’ll see that there have been many in the electrical […]


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Growth Strategies  / Logistics  / More Insights  / Productivity
Schaedler YESCO Prepares for Expanded CDC
David Gordon Posted On April 15, 2021

Schaedler YESCO Breaks Ground CDC

Growth goals at Schaedler YESCO create the need for expansion. In a recent press release, Schaedler YESCO announced an expansion of their CDC in Harrisburgh, PA. When complete, the “new” CDC will encompass almost 200,000 square feet! “Schaedler Yesco is […]


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Supplier / Products
Topaz Temporary Lighting & Tripod
David Gordon Posted On April 13, 2021

Topaz Temporary Lighting

Topaz Lighting introduces its new 120/277V dual-voltage LED Temporary High Bay Fixtures in 100 and 150W models and compatible tripod for convenient use anywhere. Damp location rated, and vibration, shock and impact-resistant, these temporary lighting fixtures are suitable for use […]


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Logistics  / More Insights  / Productivity  / Profitability  / Technology
SMART WAREHOUSE TECHNOLOGIES: FRIEND OR MONEY-PIT?
David Gordon Posted On April 11, 2021

Smart Warehouse Technologies

Distributors thinking about tomorrow need to be thinking about their warehouse of tomorrow. And in a technology world, this means considering smart warehouse technologies. Smart warehouses can be implemented in phases. The key is understanding the emerging technologies as they […]


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Channel Strategies  / Distributors  / Growth Strategies  / Industry Consolidation  / Industry Outlook  / Manufacturers  / Marketing Groups  / More Insights  / Reps
Acquisitions Heat Up. Size Matters.
David Gordon Posted On April 7, 2021

Electrical Acquisitions

The first quarter saw a number of industry acquisitions and, while individually they highlight company growth initiatives, collectively they signal a trend that could be transformative for the industry … an industry divide driven by size. Yes, the big are […]


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Industry Outlook  / Lighting  / Research Reports
2021 Q1 Pulse of Lighting Findings
David Gordon Posted On April 4, 2021

Pulse of Lighting Report

The first quarter of 2021 was an “interesting” challenge for those selling lighting and, at the end of the quarter, industry performance was projected to meet industry predictions made during the fourth quarter of 2020. Channel Marketing Group’s 2021 Q1 […]


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Distributors  / Pricing  / Productivity  / Profitability  / Purchasing
The 4 Profit Levers Distributors Need to Master
David Gordon Posted On March 31, 2021

4 Profit Levers for Distributors

Electrical distributors are at a unique moment in time where they have an opportunity to leverage technology to utilize the data it can unleash to accelerate profitability and sales cost-effectively. Being in an information age is only beneficial if the […]


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Supplier / Products
Topaz Lighting’s New PAR38 for Commercial Applications
David Gordon Posted On March 29, 2021

Topaz Lighting PAR38

Topaz Lighting has expanded their commercial lamp line with the addition of PAR38 Commercial Lamps, available in 26W dimmable or 33W universal voltage (120-277V) configurations. Topaz PAR38 Commercial Lamps have been developed for use in indoors and outdoors. Ideal for […]


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Contractors  / Industry Outlook  / More Insights
Who said 2020 was a Tough Sales Year? Not Graybar.
David Gordon Posted On March 22, 2021

Graybar

Graybar reported that, at year end, sales ($7.3 billion) were only down 3.4% which, given the year, was “nothing”, especially since the industry was projected as down 10-12% by DISC and Rexel US reported down 7.7% in Q4 (and more […]


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Lighting
Take Q1 2021 Pulse of Lighting Survey
David Gordon Posted On March 14, 2021

Pulse of Lighting Report

ElectricalTrends has opened our Q1 2021 Pulse of Lighting survey for your input. Our industry leading study, conducted quarterly for the past three years through the support of William Blair, helps distributors, manufacturers, reps and lighting agents gain aggregated insights […]


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