Author

David Gordon

Gordon is president of Channel Marketing Group. Channel Marketing Group works with manufacturers, distributors, manufacturer reps and technology companies in the electrical industry to help companies accelerate their performance through strategy development, marketing creativity and market research. CMG generates ideas that generate results.


Channel Strategies  / Distributors  / Growth Strategies  / Industrial Market  / Industry Consolidation  / Industry News  / Manufacturers  / More Insights  / Sales Channel
7 Industry Highlights
David Gordon Posted On February 18, 2021

7 Highlights

The year has started at a torrid pace but there have been some highlights relating to acquisitions, sales models, strategic relationships, POS, ETIM and more. With COVID driving everyone to online planning it seems like there everyone is on a […]


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Industry Outlook  / Manufacturers  / More Insights
Encore … Delivering the Copper
David Gordon Posted On February 18, 2021

2020 Copper Pricing

The copper wire has been on a tear for the past year. On March 16, 2020 the price was $2.39 and on February 16 it was $3.83 (according to https://www.macrotrends.net). Lot’s of reasons for the increase and, as you’d suspect, […]


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People in the News
McSpadden Joins Verozza Team
David Gordon Posted On February 18, 2021

Chad McSpadden

VEROZZA, the latest supplier of high-performance architectural lighting products, is pleased to announce the appointment of Chad McSpadden, LC, as Vice President of Product Management. “Chad will be instrumental in bringing product management strategy and focus to VEROZZA,” says Eric […]


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eCommerce  / Industry Consolidation  / Industry Outlook  / More Insights
Rexel – steady Q4, positioned for growth
David Gordon Posted On February 16, 2021

Rexel Market Update

February brings earnings month and Rexel is one of three electrical distributors that shares some information (the others being WESCO and Graybar). WESCO reported earlier with “eh” performance from its electrical group if the Anixter acquisition is excluded which was […]


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Distributors  / Industrial Market  / Industry Outlook  / More Insights
WESCO Steady in Q4
David Gordon Posted On February 11, 2021

WESCO Earnings Update

WESCO reported 2020 Q4 earnings and, while from a Wall Street perspective the growth number was great (48%), from an industry perspective it’s misleading as it is comparing combined Anixter / WESCO vs WESCO from 2019. Q4, however, was comparable, […]


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People in the News  / Technology
Bromberg Joins IDEA as Business Development Manager
David Gordon Posted On February 11, 2021

Bromberg Joins IDEA

IDEA welcomes Ilene Bromberg as Business Development Manager. Bromberg brings her extensive EDI experience to IDEA Exchange, IDEA’s EDI platform, Managed Services, and Tier 1 Value-Added Network (VAN). She will educate and onboard customers, prospects, and partners in targeted industries. […]


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Lighting  / People in the News
VEROZZA APPOINTS BORDEN AS PRESIDENT/CEO
David Gordon Posted On February 11, 2021

Eric Borden - Verozza

VEROZZA, the latest supplier of high-performance architectural lighting products, is pleased to announce the appointment of Eric Borden, LS, CPC, as President and CEO. Borden has been consulting with VEROZZA for most of 2020 and has assisted in bringing the […]


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Channel Strategies  / Customer Segments  / Manufacturers  / Supplier / Products
Hubbell iDevices – Really Smart for the Home
David Gordon Posted On February 8, 2021

iDevices smart home automation

Hubbell distributors can now provide their residential construction and management professionals – builders, designers, architects, engineers, managers and more – an exciting suite of iDevices smart home automation products! Helping building pros meet the latest customer needs The iDevices offering includes networkable dimmer switches, […]


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eCommerce  / People in the News  / Technology
Pam Nation Joins DDS as Customer Success Manager
David Gordon Posted On February 7, 2021

Pam Nation

DDS (Distributor Data Solutions) is pleased to announce that electrical distribution and e-commerce veteran Pam Nation has joined its team as head of a new Customer Success initiative. As DDS’ new Customer Success Manager, Nation brings more than 15 years […]


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Jobs
Shat-R-Shield North Central RSM – Filled
David Gordon Posted On February 7, 2021

Shat-R-Shield

Due to a retirement and a promotion, Shat-R-Shield is seeking a North Central Regional Sales Manager Since 1970 Shat-R-Shield has been the world’s leading manufacturer of shatter-resistant fluorescent lamps, pioneering the protective lighting industry with the first protective coating applied […]


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