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Author

David Gordon

Gordon is president of Channel Marketing Group. Channel Marketing Group works with manufacturers, distributors, manufacturer reps and technology companies in the electrical industry to help companies accelerate their performance through strategy development, marketing creativity and market research. CMG generates ideas that generate results.




eBusiness  / Manufacturers  / More Insights  / Productivity  / Profitability  / Reps  / Technology
Digitally Transforming the Rep Service Model with EDI
David Gordon Posted On January 31, 2021

EDI Digitally Transforming Rep Manufacturer Service Model

EDI isn’t just for distributor / manufacturer interactions. It can also effectively be used to reduce operational costs between independent manufacturer representatives and manufacturers while keeping the rep informed on all of the critical information needed to ensure superior customer […]


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Lighting  / Supplier / Products
VEROZZA … THE NEW KID ON THE BLOCK!
David Gordon Posted On January 31, 2021

Verozza

VEROZZA is thrilled to announce its entry into the architectural lighting community. VEROZZA concentrates on delivering precision, high quality architectural lighting solutions to the lighting specification community. “We provide architects, engineers, interior designers, lighting designers, distributors and contractors with a […]


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People in the News  / Reps
Electra Products Promotes Three. Prepares for Succession
David Gordon Posted On January 31, 2021

Electra Products Agency

Electra Products, a leading electrical manufacturer representative serving the Indiana marketplace, announced three promotions as the company transitions into its next phase of growth. According to a press release, “In our continued goal of being a trusted resource to manufacturers […]


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Distributors  / Marketing Groups  / More Insights
AD Restructures. Canada.
David Gordon Posted On January 27, 2021


At ElectricalTrends we primarily cover the United States but we know we have a number of readers from Canada and our postings are frequently redistributed by Canadian Electrical Wholesaler and Electro-Federation so the recent news regarding AD and their Canadian […]


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Manufacturers  / More Insights  / Supplier / Products
Topaz Opens Distribution Center in Northeast
David Gordon Posted On January 27, 2021

Topaz Distribution Center

Topaz lighting Inc., a 35 year-old manufacturer of lighting fixtures, lamps and electrical fittings, opened a 200,000 sq. ft. distribution center in Monroe Township, NJ. The consolidation of inventory from their PA and NY warehouses into a single new flagship […]


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Advocacy  / Associations  / Channel Strategies  / More Insights  / Reps  / Sales Channel
A Conversation with Chains & Groups at NEMRA
David Gordon Posted On January 26, 2021


If you talk to manufacturers and NEMRA reps this month you’d wonder if there was going to be any sales in the industry this month! So many people are involved in web planning meetings. There are more “national sales meetings” […]


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Manufacturers  / More Insights  / Profitability  / Reps
In This Together – Manufacturers & Reps
David Gordon Posted On January 21, 2021

Manufacturers & Manufacturer Reps In This Together

Gene Biben, formerly President and CEO of Biben Sales, joined Channel Marketing Group earlier this month. Gene’s avowed desire is to “give back” to the industry, to help people work together. He will help reps achieve their goals and manufacturers […]


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Advocacy  / Associations  / eBusiness  / eCommerce  / Industrial Market  / Industry News  / More Insights  / Technology
TELE Controls Joins ETIM NA
David Gordon Posted On January 21, 2021

TELE Controls Joins ETIM NA

ETIM North America continues to gain momentum with the addition of TELE Controls as its most recent member. TELE Controls is a relatively newcomer to the North American electrical distribution market. An Austrian company, TELE Controls recognizes that benefits that […]


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Distributors  / People in the News
Schaedler YESCO Transitions, Enhanced Management Team
David Gordon Posted On January 21, 2021

Schaedler YESCO

Schaedler YESCO, one of Pennsylvania’s leading distributors and historically rated as one of the state’s top employers, announced enhancements to its management team and the transition of the company to the next generation, ensuring the company remains a family-owned, independent […]


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Advocacy  / Branding  / Distributors  / eMarketing  / Manufacturers  / Marketing  / More Insights  / Technology  / Training
Getting Heard. Podcasts Deliver Thought Leadership
David Gordon Posted On January 19, 2021


Two of the biggest marketing trends over the past year have been the increased usage of video and the launching of podcasts. The reason – a desire to share more content and capture attention. Video usage has skyrocketed as it […]


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    Channel Marketing Group
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