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Author

David Gordon

Gordon is president of Channel Marketing Group. Channel Marketing Group works with manufacturers, distributors, manufacturer reps and technology companies in the electrical industry to help companies accelerate their performance through strategy development, marketing creativity and market research. CMG generates ideas that generate results.




Associations  / More Insights  / Reps  / Sales Channel
NEMRA Goes Big with 2021 Annual Meeting; Fights for PPP Deductions
David Gordon Posted On December 14, 2020

NEMRA 2021 Conference

With the dramatic surge in COVID, last month NEMRA pivoted from its planned, 2021 face-to-face annual meeting planned for Orlando (that already had over 500 registrants), to a virtual conference. And unlike conferences in every industry that seem to reduce […]


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People in the News
Erickson to Bring Transformation to Crescent
David Gordon Posted On December 14, 2020

Seth Erickson

Crescent Electric announced that Seth Erickson has joined the company as Chief Transformation Officer. According to the press release as part of his role, Seth will oversee a number of strategic teams and initiatives, including eCommerce, IT, Marketing, Business Process […]


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Industry Consolidation  / People in the News
Konnerth Retires From Egret Consulting
David Gordon Posted On December 14, 2020

Ted Konnerth Retires

Ted Konnerth, an industry stalwart for many a year, has decided to retire from recruiting to focus full-time in supporting distributors and manufacturers in the areas of mergers and acquisitions. According to Egret Consulting, the electrical and lighting industry recruitment […]


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Lighting  / More Insights  / People in the News
Rexel Seeks to Be More Connected in Northeast
David Gordon Posted On December 14, 2020

Rexel Market Update

In an effort to strengthen its New England business, and be more connected to the customer base, Rexel announced two initiatives. Zone Management Model Rexel USA Northeast has announced a shift to a Zone Model structure for its New England Rexel and […]


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Branding  / Distributors  / More Insights  / Profitability
Schaedler YESCO Culture Creates Happy Workplace
David Gordon Posted On December 7, 2020


You may remember the famous Philip Drucker phrase “culture eats strategy for breakfast”? You’ve also heard that people leave bosses. Further, bosses are the ones that drive the culture of a company. So, if you want the best people, you […]


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Lighting  / More Insights
Q4 Pulse of Lighting & 2021 Outlook
David Gordon Posted On December 7, 2020


With COVID rampaging across the country, infections and hospitalizations up, leading distributors are reporting they are dealing with staffing disruptions and that business activity is good, which hopefully is good for the lighting market. In a year when in April […]


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Contractors  / eMarketing  / Manufacturers  / Marketing  / Sales Channel  / Technology
Data Analytics – from Search to Project and Sales
David Gordon Posted On December 3, 2020


Data analytics. It’s a frequently used term that requires much more than sales information. You’ve heard that the world is awash in data and that every business needs to collect data, manage data, analyze data, be involved in data analytics […]


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Industry Consolidation  / More Insights  / People in the News  / Reps  / Sales Channel
Southwire Adds to Board, Two Tied to Electrical Industry
David Gordon Posted On December 3, 2020

Southwire

Southwire, ostensibly the US’s electrical distribution wire and cable leader, announced that it added four people to its board of directors. The four individuals are: Karen Carter, Chief Human Resources Officer and Chief Inclusion Officer for Dow Richard Holder, formerly […]


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Channel Strategies  / Customer Segments  / Industrial Market  / Industry Consolidation  / Industry Outlook  / Manufacturers  / More Insights  / Technology
Power Plays: ABB, Rockwell, Schneider (+Graybar) Info
David Gordon Posted On December 2, 2020


Companies involved in the power distribution space have recently made a number of announcements that we thought were newsworthy: ABB At its recent Investor Day meeting, ABB’s CEO announced the plan to divest of three business units.  One is from […]


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People in the News
Mersen announces new Global Marcom Director
David Gordon Posted On December 1, 2020


Mersen announced that Kian Sanjari was appointed Director, Global MarCom for the Electrical Power Segment. In his new role, Kian will lead the Marketing Communications activities for the segment in close alignment with the Strategic Marketing, Product Line and Sales […]


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    Channel Marketing Group
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