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Author

David Gordon

Gordon is president of Channel Marketing Group. Channel Marketing Group works with manufacturers, distributors, manufacturer reps and technology companies in the electrical industry to help companies accelerate their performance through strategy development, marketing creativity and market research. CMG generates ideas that generate results.




People in the News
Mayer Promotes Three
David Gordon Posted On December 1, 2020


Wes Smith, president of Mayer Supply, announced today that the Birmingham, AL-based electrical distributor has appointed East Region Vice President Mike Kidney to the position Executive Vice President and Chief Sales Officer.  In this newly created role, Kidney will be […]


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Branding  / eCommerce  / eMarketing  / Growth Strategies  / Marketing  / More Insights  / Profitability
An ElectricalTrends Cyber Monday
David Gordon Posted On November 29, 2020


Welcome to ElectricalTrends’ Cyber Monday. There’s nothing that says “Thanksgiving Weekend” and signals the start of the holiday season” like Black Friday and Cyber Monday. So, not wanting to interrupt your weekend, we decided to launch ElectricalTrends’ first Cyber Monday […]


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Associations  / eBusiness  / eCommerce  / More Insights  / Technology
ETIM North America Gains Momentum in November
David Gordon Posted On November 29, 2020


ETIM North America, the North American chapter of the only widely accepted product classification system that has been in use for over 20 years, gained further momentum in November. The association, charged with refining the ETIM model terminology into American […]


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Distributors  / Logistics  / More Insights  / Productivity  / Profitability
7 Warehouse Tips to Improve Customer Satisfaction
David Gordon Posted On November 29, 2020

7 Warehouse tips for Electrical Distributors

Dick Friedman, a warehouse productivity improvement “guru” with much experience working with electrical distributors shares thoughts distributors should consider as there becomes the proverbial “light at the end of the tunnel” for COVID (due to pending vaccines), fierce competition and […]


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People in the News  / Reps  / Sales Channel
Orbit Industries Expands Rep Network
David Gordon Posted On November 29, 2020

Orbit Industries

Orbit Industries, known for their fittings, boxes, lighting offering and pre-fab solutions has expanded its rep network with Electra Sales of Arkansas and L.P. Chick in Kentucky. The company, based in California but expanding rapidly in the East with its […]


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Advocacy  / Branding  / Channel Strategies  / Contractors  / eMarketing  / More Insights  / Training
An IDEAL Invitational
David Gordon Posted On November 19, 2020

IDEAL Invitational on ESPN2

With COVID interrupting our lives, IDEAL Electric was committed to continue with its IDEAL National initiative. The rationale was pretty straightforward – they wanted to continue to recognize electricians for their efforts and maintain the momentum they have created in […]


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People in the News
New Opportunities at EPCO, Viking, Border States, Van Meter
David Gordon Posted On November 17, 2020

New Opportunities

Congratulations to the following on their new opportunities Ryan Montgomery joins EPCO – Engineered Products Company (EPCO), a supplier of specialty lighting and wiring consumable products for electrical contractors, announced that Ryan Montgomery has joined Engineered Products Company as its […]


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Channel Strategies  / Contractors  / Customer Segments  / Distributors  / eCommerce  / Growth Strategies  / Industry Consolidation  / More Insights
HD Supply Goes Home
David Gordon Posted On November 16, 2020

Home Depot Acquires HD Supply

The major story in the distribution industry yesterday was Home Depot acquiring HD Supply. While many electrical distributors may wonder “why the coverage” as “we don’t compete with them”, the reality is that Home Depot and HD Supply are competing […]


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Manufacturers  / More Insights  / Sales Channel
Will Fear of Wall Street Impact Manufacturer Sales Organizations?
David Gordon Posted On November 9, 2020

Manufacturer Fear of Wall Street

COVID changed every manufacturer’s sales budgets in April. Aside from top line revenue and maybe salaries (due to employment reduction), the one expense line that may have changed the most is travel and entertainment. The spender of these … sales […]


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Customer Segments  / Distributors  / Industry Outlook  / More Insights  / Profitability
Graybar and WESCO Report 2020 Q3 Results
David Gordon Posted On November 9, 2020

Distributor Earnings

As expected, WESCO and Graybar reported bounce back Q3 quarters as the industry rebounded from a dismal COVID-driven Q2. The two companies, however, portray different stories based upon their customer mix, hence sharing some insights into the construction market (Graybar) […]


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    Channel Marketing Group
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