If you talk to manufacturers and NEMRA reps this month you’d wonder if there was going to be any sales in the industry this month! So many people are involved in web planning meetings. There are more “national sales meetings” […]
ETIM North America continues to gain momentum with the addition of TELE Controls as its most recent member. TELE Controls is a relatively newcomer to the North American electrical distribution market. An Austrian company, TELE Controls recognizes that benefits that […]
Two of the biggest marketing trends over the past year have been the increased usage of video and the launching of podcasts. The reason – a desire to share more content and capture attention. Video usage has skyrocketed as it […]
With COVID interrupting our lives, IDEAL Electric was committed to continue with its IDEAL National initiative. The rationale was pretty straightforward – they wanted to continue to recognize electricians for their efforts and maintain the momentum they have created in […]
Welcome to the new ElectricalTrends. We’ve redesigned the site with the goals of: Making it easier to read Bringing more content to you on the home page and Providing more informational opportunities In this new version you’ll see: A section […]
If you’re not familiar with ETIM North America and are a manufacturer or a distributor who recognizes that eCommerce, and eBusiness, is part of your future, you need to attend this session at next week’s eBiz. The session is titled […]
Over the past 6-8 weeks electrical distributor marketers have focused on an EIE approach. Empathy, information and education. During this quickly changing market it was imperative to let customers know that distributors were open for business, that business models had […]
Have you felt “overwhelmed” with the amount of COVID-19 information that has been arriving in your mailbox the past couple of weeks? Rather than post this information regularly, hopefully curating it to identify some key content and sharing some concepts […]
Last week was a “helluva” week for many with hourly reminders of a changing world due to an invisible enemy that is justifiably panicking all. It was a week we’ve all become too well acquainted with the words “coronavirus” and […]
Last week’s NEMRA conference, where independent manufacturer representatives celebrated their 50th anniversary, brought together over 2000 manufacturer representatives and manufacturers to conduct the industry’s largest set of meetings. The theme of this year’s conference was “Powering a Smarter World, 50 […]
