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Eaton’s Whole Home
David Gordon Posted On June 26, 2017


This week’s PCBC show, a residential builder show in California that used to be called the Pacific Coast Builder Conference, has an exhibit by Eaton that pulls together three of the company’s divisions and shows the potential that builders can […]


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Branding  / Marketing  / More Insights  / Reps
Electing to Market Through Video
David Gordon Posted On November 6, 2016


With Tuesday being Election Day, far be it from me, or a rep agency, to try to influence an election, but the debates have captured our attention.  Living in a “swing state” I can say unequivocally that I am tired of […]


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Sometimes You Need to Change Your Club
David Gordon Posted On October 5, 2016


Golf is one of those games that unless you play the same course every time you need to read the course, understand the conditions, evaluate how you are playing and, sometimes (many times for me), you need to change the […]


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Marketing Your Warehouse
David Gordon Posted On October 3, 2016


Have you ever thought about how you can monetize your warehouse in a way other than operational efficiency and increased throughput (which you should be doing with a continuous improvement process guided by a metric management mentality?). Think about how […]


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CMG Partners With ElectricSmarts for Free Research
David Gordon Posted On August 7, 2016


For years we’ve recommended ElectricSmarts to distributors and manufacturers.  For distributors they offer free, robust, content to enhance websites along with an eSales capability that enables contractors to selectively determine which distributors they want to electronically connect to … from […]


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Branding  / eBusiness  / eMarketing  / Marketing  / More Insights  / Technology
Getting Found Online…Site Optimization (SEO)
David Gordon Posted On July 10, 2016


Do you know if your website, including eCommerce engine is optimized? Is your company an SEO master? Whoever said “build it and they will come” never developed a website.  Making the investment in a website (and eCommerce) is, as they […]


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Lighting Opportunities, Round-Up and Relevancy
David Gordon Posted On March 6, 2016


The lighting market continues to represent some of the greatest opportunities for distributors. At the recent NAED South-Central, every lighting manufacturer reported minimum 2015 sales increases of 20%. Goals for 2016 are the same, if not higher. The market is […]


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Utilities Investing in LEDs
David Gordon Posted On February 11, 2016


The growth in the LED market has been remarkable, coming from zero to probably at least 50% of new construction in a short time period is phenomenal for a “new” product. And the retrofit market continues to move to LEDs. […]


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16 Distribution Industry Trends for 2016
David Gordon Posted On January 27, 2016


Over the past month, Allen and I have discussed our observations regarding the industry and shared trends we see that we think will impact business for distributors and manufacturers in 2016. We’ve agreed upon 16 sales, marketing, profitability and operations opportunities that we’d […]


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Service as a Differentiator
David Gordon Posted On January 25, 2016


Many talk as service as a differentiator, however, when you begin to ask questions … or essentially peel back the layers … you find that their services, for the most part, are carbon copies of their competitors.  While everyone may […]


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