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The Lighting Market Change
David Gordon Posted On January 19, 2016


Over the past 30 days there have been a number of lighting announcements that, individually are company-specific but, when aggregated and considered from a category viewpoint, represent a significant lighting change in the industry … and may require distributors to […]


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Marketing ideas to drive recency, frequency and leads in 2016
David Gordon Posted On November 19, 2015


It’s that time of year when distributors are either beginning, in the midst of or completing their their 2016 marketing plans. Sometimes promotional initiatives are inserted as “generic” with details left for later, sometimes the team has a brainstorm and scopes […]


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How Influential Are Dealers (Contractors) When Pros Select Products?
David Gordon Posted On October 27, 2015


The question of what influence a distributor has on their customers is often debated. What percentage of the time do customers know what they want (and hence the distributor acts as an “order taker” or fulfillment source) and what percentage […]


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Converting Emails Into Sales Through Thoughtful Communications
David Gordon Posted On August 24, 2015


Okay, electrical distributors and manufacturers are not known, surprisingly, as the best marketers on the planet. But we’re also not the worst. A number are migrating their marketing efforts from focusing on premiums, promotions and events to a broader array […]


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AD Gaining Momentum Heading into NAM
David Gordon Posted On August 11, 2015


Over the past couple of months we’ve noticed the advertising campaign that AD (Affiliated Distributors) has launched.  We’ve seen online ads on a number of trade publication websites as well as MDM. Their new tagline “Together, We Win” infers a sense of community, […]


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Boosting performance at your Webstore
David Gordon Posted On June 10, 2015


“Webstore Performance” One of the most sought after answers is how do you get performance at your Webstore front? Most distributors don’t have good enough data in their erp systems to run a Webstore. So the question becomes how do […]


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Amazon Upgrades from Supply to Business
David Gordon Posted On May 6, 2015


Amazon is considered one of the most innovative companies in the world, which, considering that they are a $90 billion company is pretty amazing. In fact, a Google search of “Amazon innovative company” yields 4.4 million entries!  They regularly make […]


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Branding  / Manufacturers  / More Insights
Manufacturer Showcase Launched
David Gordon Posted On April 27, 2015


ElectricalTrends launched a new feature this week. Our Manufacturer Showcase section enables participating manufacturers to upload content to support their distributors.  Information will include new product information, press releases, white papers, technical information, videos and more. The first two manufacturers […]


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Reading Round-Up: Hubbell, Graybar, Grainger, Rexel, Data Centers, Vertical Marketing
David Gordon Posted On April 19, 2015


It’s been a little while since we’ve shared some new content, which we’re working on.  We’ve both been traveling a bit and have been off-site at clients, but we’ll get back to sharing this week. To start the week off, […]


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Graybar, Sonepar … Creating / Fulfilling Demand
David Gordon Posted On March 18, 2015


Over the past couple of months we’ve been talking about growth, be it from demand creation or demand fulfillment.  We’ve written an article on it for Industrial Supply, one for the Canadian Electrical Wholesaler and a couple here on ElectricalTrends […]


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