Recently a lighting rep who recently completed his first year at his firm, after spending six years in a variety of lighting manufacturer roles, shared his observations. The rep, Tom Salter, who works for SESCO Lighting, allowed ElectricalTrends to share […]
Earlier this year Channel Marketing Group conducted research regarding joint business planning and released the results earlier this fall. Some of the key findings revealed that: Manufacturers talk sales; distributors talk profits … and then sales Distributors who invest in […]
Many may remember the Verizon commercials titled “Can you hear me now?” And while the spokesperson may have moved to Sprint and is focusing on price, the lighting industry may now be hearing Verizon calling. And electrical and lighting distributors […]
Yes, Amazon Business is a competitor to distributors. It is also an opportunity for manufacturers given that it represents an additional distribution channel to reach customers. Why? Because some customers desire to purchase through a different mode. Why are they […]
On September 8th we shared the findings of our recent Joint Business Planning research conducted earlier this year. This report, and the accompanying recording, highlight the findings and share some recommendations. Key areas for improvement include: Advanced planning Understanding the […]
Labor Day marks the unofficial end of summer as well as the unofficial beginning of the 2017 planning season in the electrical industry. While we know a number of manufacturers and distributors who have started to embark on their planning […]
Following the completion of 2016 planning cycle, we heard a lot of frustration with the current Joint Business Planning (JBP) process. In response to this issue, Channel Marketing Group, in conjunction with Verde Associates, fielded a JBP survey to a […]
What do Crescent Electric and Walmart have in common? They both have recently made eCommerce acquisitions … and probably for the same reasons. And both, probably, have been frustrated with the pace of their eCommerce initiative. Consider this: Walmart just […]
Monday was “movement day” for lighting relationships. And the changing relationships may say something more about the manufacturers than their partners. WESCO Moves to Current by GE WESCO has been synonymous with Eaton and Phllips Lighting and was / is the […]
We’ve just passed the 6 month mark for the year and while there has been much change, the past month highlighted many and accelerated some. Consider: Consolidation Shealy sells to Border States to create a $2B ESOP. Grove Madsen sells to […]
