Home » Contractors

Contractors

Branding  / Contractors  / Growth Strategies  / Industrial Market  / Marketing  / Marketing Groups  / More Insights  / Supplier / Products
SupplyForce, AD, Border States, ElectricSmarts and DISC Deliver Sales & Marketing Tools
Brad Justus Posted On April 15, 2014


Over the past couple of weeks there have been some interesting industry announcements that either could represent interesting “tools” for companies or have longer term impact in the industry.  This is somewhat of an eclectic mix of topics. Please share […]


Continue Reading
3
128 Views
0

Contractors  / Distributors  / Growth Strategies  / Marketing  / Sales Channel
Walters Gives Product Away in San Diego
David Gordon Posted On September 19, 2013


Walters Wholesale, a sister company of CED and USESI, is running a “unique” promotion at its two San Diego branches.  We say “unique” as we know of a couple of companies that ran similar promotions years (and years) ago but, […]


Continue Reading
10
82 Views
0

Channel Strategies  / Contractors  / Distributors  / eBusiness  / Energy Efficiency  / Manufacturers  / Marketing
Ballasts.com Representing 10 Ballast Manufacturers?
David Gordon Posted On September 18, 2013


Earlier today the convergence of the ballast industry and e-commerce hit my inbox. Note: Unfortunately when I searched Whois.net I mistyped “ballasts” and forgot the “s”.  www.ballast.com is owned by Philips Lighting and www.ballasts.com is hosted by www.bluehost.com but the […]


Continue Reading
4
78 Views
0

Branding  / Channel Strategies  / Contractors  / Distributors  / eBusiness  / eMarketing  / Energy Efficiency  / Growth Strategies  / Marketing  / Productivity  / Purchasing  / Research Reports  / Technology
Amazon Supply and Google Shopping for Suppliers Programs …
David Gordon Posted On September 3, 2013


Over the past couple of weeks I’ve had a number of conversations with manufacturers and distributors about “e” and inevitably the conversation comes around to Amazon Supply (AS) and Google’s Shopping for Suppliers (GSS) program.But first, a couple of things […]


Continue Reading
6
129 Views
0

Contractors  / Customer Segments  / Energy Efficiency  / Industrial Market  / Research Reports  / Supplier / Products  / Technology  / Training
Electrical to Electronic … Information Needs, Training and Liability?
David Gordon Posted On August 1, 2013


Today’s article in The Wall Street Journal entitled “‘Smart Homes’ Are a Hacking Risk” gave thought to a number of potential opportunities, and implications, for electrical distributors.The article focused on ‘smart homes’ and how we’re becoming a more interconnected, and […]


Continue Reading
1
101 Views
0

Contractors  / Customer Service  / Industry News  / Research Reports
2013 Outlook and Electrical Industry Customer Satisfaction Report
David Gordon Posted On January 31, 2013


Channel Marketing Group, in conjunction with Electrical Wholesaling and EC&M, recently surveyed electrical contractors and other buying influences in the industrial, institutional and influencer markets on their outlook for 2013 as well as their service satisfaction with electrical distributors. The […]


Continue Reading
0
97 Views
0

Branding  / Contractors  / Customer Service  / Distributors  / eBusiness  / Energy Efficiency  / Marketing  / Profitability  / Technology
Low Tech & High Tech Marketing
David Gordon Posted On December 6, 2012


Over the past week I ran across a few examples of low tech and high tech marketing initiatives that may be worth exploring.  The ideas come from Platt Electric, Kirby Risk, Walters Wholesale and US Lamps (a small distributor in […]


Continue Reading
1
144 Views
0

Contractors  / eBusiness  / Marketing  / Pricing  / Research Reports  / Technology
Cracking the Contractor Data Delimma
David Gordon Posted On October 25, 2012


Over the last several decades the distributor and electrical market has benefited from the data aggregation services provided by  Trade Service (TSC). Many of their printed and computerized products contained essential information that allowed distributors to order from their manufacturers […]


Continue Reading
5
102 Views
0

Contractors  / Growth Strategies  / Marketing  / Sales Channel
Reactivating Customers
David Gordon Posted On September 20, 2012


Yesterday FedEx lowered its 2013 GDP forecast to 1.9%, down from 2.4%.  It doesn’t sound like much until you realize that it is a 21% decline!  Pretty much a stagnant market.  And while this may not correlate directly to your […]


Continue Reading
1
86 Views
0

Contractors  / eMarketing  / Growth Strategies  / Marketing  / Reps  / Technology
Tech Tools to Drive Sales
David Gordon Posted On November 16, 2011


Technology will be a major driver of cost reduction as well as customer out-reach in the coming year(s).  Here are some “unique” things to consider: RepFiles is a new service being co-launched by NEMRA and John Hoelz, who is also […]


Continue Reading
2
95 Views
0