As NEMRA hired a new director of Digital Transformation, it led me to think of how digital is changing rep selling. Transformation can impact operations, but it also affects sales processes. Using my own experiences. and that of others I […]
We’ve been asked to share a role that is opening in the industry. It combines writing and lighting. If you like to write content and have an interest in lighting, this could be your next opportunity. A client, for whom […]
Two of the biggest marketing trends over the past year have been the increased usage of video and the launching of podcasts. The reason – a desire to share more content and capture attention. Video usage has skyrocketed as it […]
Yes, I know, it is not a revelation that it is no longer a fad. Just check your front door. Something is keeping FedEx, UPS, and USPS very busy this year. While eCommerce was trending to become more integrated into […]
Data analytics. It’s a frequently used term that requires much more than sales information. You’ve heard that the world is awash in data and that every business needs to collect data, manage data, analyze data, be involved in data analytics […]
Welcome to ElectricalTrends’ Cyber Monday. There’s nothing that says “Thanksgiving Weekend” and signals the start of the holiday season” like Black Friday and Cyber Monday. So, not wanting to interrupt your weekend, we decided to launch ElectricalTrends’ first Cyber Monday […]
With COVID interrupting our lives, IDEAL Electric was committed to continue with its IDEAL National initiative. The rationale was pretty straightforward – they wanted to continue to recognize electricians for their efforts and maintain the momentum they have created in […]
“Placing Your Content in Front of Contractors” is the name of a webinar being conducted by Trimble and featuring Panduit. (If you did not attend the webinar and want to view it, click here.) Last week I saw an ad […]
Grainger’s 2020 Q2 differed significantly from Rexel. It’s lessons focus on diversification, sourcing flexibility as a sales tool, focusing on serving selected markets in a crisis. From it’s Q2 earnings call and presentation with a focus on what could be […]
Kyklo, a “plug and play” eCommerce platform for electrical and automation distributors, announced that its US headquarters will now be in Buffalo. The company, which serves approximately thirty small to mid-sized electrical / automation distributors recently shared, via a press […]
