As NEMRA hired a new director of Digital Transformation, it led me to think of how digital is changing rep selling. Transformation can impact operations, but it also affects sales processes. Using my own experiences. and that of others I […]
My objective is to develop an ongoing series of marketing articles consisting of two parts, the first focusing on questions I have been asked and the second on concerns I have. I have lots of both, so it is impossible […]
Of course you are! Your salespeople are always talking to your customers, gaining their insights to help your business, and your customers volunteer information … even to the point of answering the questions your salespeople don’t know you want them […]
This is a follow up on my last writing regarding manufacturer’s representatives and their functions. Based upon reader requests, I was asked for some compensation suggestions to motive reps. This is just one perspective from someone with agency experience. There […]
Many talk about digitizing the channel and the emerging / present digitalization of the industry and then wonder why eCommerce as a percent of distributor sales is not higher. One major reason is for many distributors their key customer is […]
