Last week during a conversation with a client we talked about the concept of the 7 layers of an onion. The concept, for those of you who don’t know, is that as you peel back the layers of the onion […]
And by “channel marketing” we mean ideas that will impact the channel and how companies go to market, be they manufacturers or distributors. Rather than look into a crystal ball for industry trends, which inevitably revolve around product, key customer […]
Last week I attended the NAED Western which was held at the Marriott Desert Ridge in Phoenix. I hadn’t attended the Western in awhile so it was good to see a number of old friends on the distributor side as […]
Prior to the NAED Eastern in November and the upcoming NAED Western (next week), we’ve been surveying distributors and manufacturers on their 2014 sales outlook, what strategies are important to their growth and what product categories and/or applications will drive […]
Okay, so you’ve seen lots of “predictions” or “trends” by every publication for 2014. So, not to be left out, we thought our first post of the year should share some thoughts / ideas that are industry specific for 2014. […]
As we get ready to close the page on another successful year, we wanted to thank you for your readership and support.Over the past year we’ve: posted 69 thoughts, observations and insights which we hope were beneficial to you had […]
Prior to the NAED Eastern, Channel Marketing Group surveyed conference registrants (manufacturers and distributors) about their 2014 market outlook. While the results are not scientific, they are indicative. Over 50 people responded (about 10% of registrants). Of the 60 or […]
Just before Thanksgiving we attended the NAED Eastern which was held in Orlando. Approximately 560 individuals registered for the conference. According to the registration list, only 62 distributors were listed and this included elements of some companies being listed multiple […]
LEDs continue to make news and drive revenues for distributors. They made so much news this week that they were featured on www.cnn.com’s home page … with advertising by Cree on Monday, November 11th (Veteran’s Day). And when you clicked […]
With earnings season continuing, it’s good to check in to see what some of the other national chains are doing. If you recall, last week we commented on WESCO. Here’s the info, and some insights, into AD, HD Supply, Graybar […]
