Home » Marketing Groups

Marketing Groups

Channel Strategies  / Distributors  / Industry Consolidation  / Industry News  / Marketing  / Marketing Groups
AD Becomes THE Independent Electrical Distributor in Canada
David Gordon Posted On November 20, 2012


As many know, the scope, and business dynamics, of the Canadian electrical marketplace is different than here in the States.  A couple of key benchmarks: The Canadian market is “ballparked” at about 10% of the electrical spend in the US […]


Continue Reading
3
137 Views
0

Distributors  / Energy Efficiency  / Industry Consolidation  / Industry News  / Marketing Groups  / Profitability  / Renewables
Would You Say No to 100% of Sales?
David Gordon Posted On November 7, 2012


Last week another round of incredulity went through the industry as another acquisition was announced.  Munro Distributing, an electrical distributor in Fall River, MA with 12 locations who serviced electrical contractors and is active in the solar market and in the energy […]


Continue Reading
3
107 Views
0

Associations  / Distributors  / eBusiness  / Marketing  / Marketing Groups  / Productivity  / Technology
The Beginning of the Crumbling of a Monopoly?
David Gordon Posted On October 21, 2012


Recently I was flipping through the October issue of ElectroIndustry, NEMA’s publication, and saw this ad for IDEA recognizing their Platinum manufacturers. While this is a recognition program, it recognizes these 28 manufacturers for the quality of their data in […]


Continue Reading
9
103 Views
0

Associations  / Distributors  / eBusiness  / Energy Efficiency  / Industry Consolidation  / Industry News  / Marketing Groups  / Renewables
AD”s Meeting Invests in Relationships
David Gordon Posted On October 15, 2012


Last week AD held its 2012 North American Meeting for its electrical division.  841 people were in attendance, including myself as Channel Marketing Group is a service provider to AD affiliates and manufacturers.During the 2 1/2 days there was much […]


Continue Reading
2
99 Views
0

Awards  / Distributors  / Industry Consolidation  / Marketing Groups
Reading Round-up Featuring Cooper, Graybar, Crescent, Gexpro and more
David Gordon Posted On October 1, 2012


As I was cleaning out my email this weekend I thought, “good time for a reading round-up”, especially given some of the news that has been coming out this month.September starts the meeting season with two early meetings being a […]


Continue Reading
2
138 Views
0

Growth Strategies  / Industry Consolidation  / Marketing  / Marketing Groups  / Profitability
Buying Groups … Their Value? Their Cost?
David Gordon Posted On September 26, 2012


As many know, I worked for an electrical industry marketing / buying group years ago and part of my role was membership recruitment … so I’ve “sold” the value-added of a marketing group.But what got me thinking about the topic […]


Continue Reading
12
189 Views
0

Channel Strategies  / Industrial Market  / Industry Consolidation  / Marketing Groups
Another Distribution Acquirer … Another Industrial Competitor?
David Gordon Posted On August 21, 2012


Last week a new competitor was introduced to the industry … and distributors, probably primarily Schneider Electric distributors that are authorized Automation and Control distributors, were introduced to a new acquirer (and competitor).  Graybar also probably now has a new […]


Continue Reading
4
144 Views
0

Branding  / Distributors  / Energy Efficiency  / Industry News  / Marketing Groups  / Profitability  / Technology
Market Updates – WESCO, Graybar, Sonepar, Codale
David Gordon Posted On July 25, 2012


How about a little Reading Round-Up for the week … a collection of information we’ve found on some of the industries major players:WESCOWESCO announced it’s Q2 earnings last week. Some interesting points (from Zacks as well as the call and […]


Continue Reading
0
126 Views
0

Marketing Groups  / Profitability
IMARK Goes International
David Gordon Posted On June 11, 2012


Last week IMARK Group announced that it joined IMELCO, an international organization comprised of similar marketing groups from Europe and Australia. Essentially IMELCO is a buying group for buying group, providing its members (and their members) with additional networking / […]


Continue Reading
7
87 Views
0

Distributors  / Growth Strategies  / Industry Consolidation  / Marketing Groups
And Another One Bites the Dust
David Gordon Posted On April 20, 2012


You remember the song by Queen … Anyways, more electrical distributor consolidation … another southern California distributor has been acquired by a national chain.  What was an independent distribution market in less than a year has been largely converted to […]


Continue Reading
7
206 Views
0