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Are you ready for the IoT?
David Gordon Posted On October 10, 2016


Whether it is IoT or IIoT, the Internet of Things is all the rage.  You can’t pick up a trade publication without seeing an article on either topic. And in reality they are essentially the same with the only difference […]


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Customer Segments  / Energy Efficiency  / Growth Strategies  / Marketing  / More Insights  / Supplier / Products
Energy Efficiency & Evolution of Utility Rebates
David Gordon Posted On September 8, 2016


A continued growth area for distributors is energy efficiency.  While new construction, almost by definition, will utilize “energy efficient” products, the renovation market is where there is continued growth potential.  It requires companies to be aware of the benefits, their […]


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Customer Segments  / Energy Efficiency  / Growth Strategies  / Industrial Market  / Manufacturers  / Marketing  / More Insights  / Sales Channel  / Supplier / Products  / Training
Industrial LED Lighting … An Opportunity?
David Gordon Posted On August 30, 2016


2016 has been a challenging year for many industrially-oriented electrical distributors.  Between the decline and ripple effects of oil and gas markets, the strength of the dollar constricting the OEM market, the agricultural equipment market stagnating and economic growth being […]


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Industry News  / More Insights  / Research Reports  / Supplier / Products
Electrical Enclosure Market Research
David Gordon Posted On June 27, 2016


A core service of Channel Marketing Group is conducting market research for manufacturers and distributors.  One of the benefits of much of our channel research is the ability for participating distributors to receive free market research. We’re currently seeking input into […]


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Contractors  / Customer Segments  / Energy Efficiency  / Growth Strategies  / More Insights  / Supplier / Products
LED Growth Exploding
David Gordon Posted On May 9, 2016


Our friend Bill Attardi at Energy Watch shared interesting data he obtained regarding the exploding growth of the LED market … and the growth is startling and has major ramifications relating to the LED market. Here shared this five year […]


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Awards  / Distributors  / Growth Strategies  / More Insights  / Supplier / Products
Why Product Launches Fail
David Gordon Posted On April 20, 2016


We’re finally through the planning season (yes, it is April and distributors now have less than 9 months to achieve supplier objectives!) and some of manufacturers discussed their new product launch plans (and maybe a distributor shared their approach to new […]


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Customer Segments  / Energy Efficiency  / Marketing  / More Insights  / Renewables  / Supplier / Products
Ace is the Place For …
David Gordon Posted On April 13, 2016


You may remember the iconic jingle of “Ace is the place with the helpful hardware folks” but did you know that Ace is the place for LED lighting? According to an article in the April issue of Hardware & Building Supply […]


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Distributors  / Energy Efficiency  / Growth Strategies  / Industry News  / More Insights  / Research Reports  / Sales Channel  / Supplier / Products
Is lighting a service, a product, a concept or illumination?
David Gordon Posted On March 23, 2016


Over the past couple of months we’ve touched on the changes that the lighting industry is undergoing. While much of it relates to LEDs, the “lamp” business, lighting controls and connectivity, we also mentioned how lighting can become a data […]


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Channel Strategies  / Energy Efficiency  / More Insights  / Supplier / Products  / Technology
The Coming LiFi Opportunity?
David Gordon Posted On March 13, 2016


As we’ve seen over the past couple of months with the entry of Cisco into the lighting space and emergence of PoE, the lighting space is changing.  By virtue of the technology is there a significant risk that a percentage […]


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Distributors  / Growth Strategies  / Marketing  / More Insights  / Pricing  / Productivity  / Profitability  / Sales Channel  / Supplier / Products  / Technology  / Training
Moneyball for Growth
David Gordon Posted On February 16, 2016


If you are stymied with geographical growth and think that many of your customers are not buying all they can from you, the odds are stacked in your favor that they aren’t.  Why? Because you don’t know. Unless you have […]


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