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NAED 2017 Eastern Region Observations
David Gordon Posted On November 13, 2016


Last week’s NAED 2017 Eastern Region Conference started the association meeting season with a whimper, albeit much of the “lack of energy” may not be attributable to NAED, especially given the need to book meeting space years in advance. The meeting […]


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Lights On, Lights Off – The Tale of Cree and Acuity
David Gordon Posted On November 1, 2016


You may remember the tv ads for The Clapper.  The device where you clapped and the lights went on; clap again and they went off.  It appears to be making a comeback, albeit as an analogy for Acuity and Cree. […]


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Are you ready for the IoT?
David Gordon Posted On October 10, 2016


Whether it is IoT or IIoT, the Internet of Things is all the rage.  You can’t pick up a trade publication without seeing an article on either topic. And in reality they are essentially the same with the only difference […]


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Channel Strategies  / Energy Efficiency  / Growth Strategies  / Manufacturers  / More Insights  / Sales Channel  / Technology
“Can you hear me now?” – Verizon
David Gordon Posted On September 19, 2016


Many may remember the Verizon commercials titled “Can you hear me now?” And while the spokesperson may have moved to Sprint and is focusing on price, the lighting industry may now be hearing Verizon calling. And electrical and lighting distributors […]


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Epicor Joins ElectricalTrends
David Gordon Posted On September 19, 2016


ElectricalTrends would like to welcome Epicor as our latest advertiser. Epicor, as many in the electrical industry knows, is a prominent ERP system in the electrical industry. In fact, according to Electrical Wholesaling, more than 70 of the Top 200 […]


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Is Amazon An Alternate Channel or Just Meeting Customer Needs?
David Gordon Posted On September 12, 2016


Yes, Amazon Business is a competitor to distributors.  It is also an opportunity for manufacturers given that it represents an additional distribution channel to reach customers. Why? Because some customers desire to purchase through a different mode. Why are they […]


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What can be learned from Crescent Electric and Walmart?
David Gordon Posted On August 10, 2016

B2B eCommerce

What do Crescent Electric and Walmart have in common? They both have recently made eCommerce acquisitions … and probably for the same reasons. And both, probably, have been frustrated with the pace of their eCommerce initiative. Consider this: Walmart just […]


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CMG Partners With ElectricSmarts for Free Research
David Gordon Posted On August 7, 2016


For years we’ve recommended ElectricSmarts to distributors and manufacturers.  For distributors they offer free, robust, content to enhance websites along with an eSales capability that enables contractors to selectively determine which distributors they want to electronically connect to … from […]


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Customer Satisfaction vs Inventory Management
David Gordon Posted On July 22, 2016


There are three functional responsibilities that are critical to the survival, and growth, of all distributors.  They are business development (need more sales!), effective inventory management and collections (inferring that credit is provided).  To achieve this companies need to be […]


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Branding  / eBusiness  / eMarketing  / Marketing  / More Insights  / Technology
Getting Found Online…Site Optimization (SEO)
David Gordon Posted On July 10, 2016


Do you know if your website, including eCommerce engine is optimized? Is your company an SEO master? Whoever said “build it and they will come” never developed a website.  Making the investment in a website (and eCommerce) is, as they […]


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